Other manufacturers might find it difficult to market towards college students, but Acura knew of a better way to do that. The Acura ILX Marketing Challenge was posed to marketing programs around the country, providing funding and hands-on experience for college students to come up with a marketing campaign for the Acura ILX.

There are many marketing campaigns that have come from this, showing off all the exciting features of the 2019 Acura ILX. The best chance at marketing to college students is for college students to design the campaign and our team at Hendrick Acura is excited to give you first-hand experience with what the newest Acura models can do.


Keeping You Excited Behind the Wheel

With up to 201 horsepower, the 2019 Acura ILX will help you enjoy your time behind the wheel with the best power-to-weight ratio in its class. The eight-speed automatic dual-clutch transmission is smooth and controlled for the best ride on any highway or street.


A Variety of the Most Advanced Features

With the Acura On Demand Multi-Use Display™ (ODMD 2.0) controlling everything from climate to media, you can preprogram shortcuts to make your life easier than you will need. Most trims of the 2019 Acura ILX come with Android Auto™ and Apple CarPlay™ to give you access to a variety of all the apps that you might need.


Visit Our Dealership to Learn More

Our experts can schedule you for a test drive, making sure you can see all the features and options of the 2019 Acura ILX that are highlighted in each of the submissions to the Acura ILX Marketing Challenge. The 2019 Acura ILX is a model that finds its home wherever you want to drive it, being stylish and exciting wherever your road leads you.

We look forward to helping you soon so that you can get into a vehicle that will meet all the needs of your life.

Categories: New Inventory